19 JANUARY 2017, Subang - Tourism Selangor Sdn Bhd (TSSB) in an effort to increase visitors into Selangor, signed a Memorandum of Understanding (MoU) with Fireflyz.com.
The parties both signed the MoU this morning at Subang Skypark Airport in conjunction with the launch of Tourism Selangor’s #DiscoverSelangor themed Firefly aircraft.
This collaboration will boost the efforts to increase arrivals of tourists especially from Singapore and promote Tourism Selangor’s 2017 campaign ‘Discover Selangor, Heart of Malaysia’. It hopes to achieve increased sales of tour packages, primarily into Selangor in both domestic and international markets. Tourism Selangor will work closely with Fireflyz.com to increase number of flights from Singapore to Selangor and make it the main destination for the ASEAN Tourism Forum 2018.
One of the main initiatives of the collaboration is the aircraft livery advertising where Firefly aircraft is wrapped with Tourism Selangor’s advertisement featuring a few of Selangor’s main attractions. The aircraft livery was launched at the beginning of this year in conjunction with Tourism Selangor’s campaign, ‘Discover Selangor, Heart of Malaysia’. The interior of the aircraft carries more information on Selangor’s popular tourist destinations.
The two parties will also work together in promoting tour packages which will range from day trip to 5 day trips and include shopping, culture and homestay, eco and nature, extreme sports and activities, MICE and more as part of the offering. There will also be special promotions throughout the year in accordance with Firefly’s marketing plan to offer special prices with tour and travel agencies, as well as corporate companies that plan series of visits to Selangor. The special ticket prices will also be offered to customers during the promotional programmes participated by Tourism Selangor both locally and abroad.
Speaking at the launch today at Skypark, Subang, Mr. Ignatius Ong, Chief Executive Officer of Firefly beamed with excitement at being the airline to bear the Tourism Selangor livery. “Being a 100% Malaysian airlines, we are truly proud to have the beautiful colours of the nation on our aircraft. This is the best time to explore and highlight what we have to offer as Skypark is situated in Selangor and passengers will directly land here. We must constantly push for the excellence of the tourism industry and help fulfil the government’s agenda to stimulate growth in tourism in more effective and innovative methods”.
To further enhance the promotion campaign, FAM Trip Programme was organised for the Travel and Tour Agencies and media on the 19th until 22nd January 2017. The group visited choice areas of interest, including the latest tourism products and activities in the state. The locations are selected based on major tourism segments in Selangor, such as, Homestay, MICE, Sports, Education, Medical, Heritage, Theme Parks, Shopping, Nature and Food & Dining.
“Once again, Tourism Selangor has decided to launch this year’s campaign with the theme, ‘Discover Selangor, Heart of Malaysia’ following the success of Visit Selangor Year 2015 with the same slogan, ‘Discover Selangor’ but with a latest addition of ‘Heart of Malaysia’ to capture the real essence of Selangor,” said Madam Noorul Ashikin Mohd Din, General Manager of Tourism Selangor
This collaboration has very high expectations and hopes to achieve them in the coming months leading up to the ASEAN Tourism Forum 2018 where it hopes to be named the best destination in the ASEAN region at the forum.