TIGER STREET FOOD FESTIVAL RAISES OVER S$70,000 FOR THE TIGER STREET FOOD SUPPORT FUND. The funds raised are a joint effort between the attendees and Tiger Beer’s commitment to an amount equivalent to the proceeds from the Festival.
Tiger Beer Singapore raised an amount of over S$70,000 at the inaugural Tiger Street Food Festival, an amount which will go towards the next Tiger Street Food Support Fund (the Fund).
The Festival, which took place on Friday, 22 September 2017, featured delightful local street food favourites prepared by recipients of the first edition of the Fund. The funds raised are a joint effort between the attendees who turned up to support the hawkers by purchasing food and drink vouchers and Tiger Beer’s commitment to match the amount raised to support the next generation of street food professionals.
Born out of a desire to provide the Fund recipients with an opportunity to showcase their passion and skill to wider audiences, the Festival hopes to drive greater awareness and publicity for these aspiring and current hawkers, and at the same time, bring Singaporeans together to celebrate our nation’s street food culture.
“I am heartened to see so many Singaporeans showing their support for our hawkers at the Tiger Street Food Festival. As a home-grown beer brand, it has always been Tiger Beer’s mission to preserve the local street food heritage and support the people who have worked hard to sustain this integral part of our culture. With the funds raised for the next Tiger Street Food Support Fund, we hope to motivate aspiring hawkers to pursue their passion and help kick-start their business,” says Ms Venus Teoh, Marketing Director, Asia Pacific Breweries (Singapore).
Consumers can also play their part to contribute to the Tiger Street Food Support Fund to support our next generation of hawkers. For every 10-can pack (10 x 323ml) purchase made until 30th September 2017, Tiger Beer will apportion $0.50 towards the Tiger Street Food Support Fund. The 10-can take-home packs will retail at all leading supermarkets and hypermarkets, while stocks last.
An authentic local street food experience With 16 pop-up stalls by our hawkers, 15 of which were recipients of the Tiger Street Food Support Fund, event-goers were spoilt for choice with the wide selection of local street food delights available. From the familiar fishball noodles to the much-loved Har Cheong Kai chicken wings, the iconic Nasi Lemak to the quintessential Laksa, Singaporeans were assured of an authentic local street food experience at the one-day festival held at the open field at Tan Quee Lan Street. To reinforce the local beer brand’s long-term commitment to supporting all things local – be it the local street food culture, aspiring hawkers, or artists – Tiger Beer engaged local bands HubbaBubbas and the Astronauts to perform live at the Festival, enhancing the street festival atmosphere.
Tiger Street Food Support Fund Launched in September 2016, the Fund is a major part of Tiger Beer’s ongoing efforts to promote and support the hawker trade in Singapore, marking the culmination of a year-long line-up of initiatives to raise awareness and public support for a forgotten trade that many Singaporeans still hold close to their hearts.
New and potential hawkers were invited to apply for the Fund between 15 September 2016 and 15 December 2016, and following a screening and interview process done by the Management Team of APB Singapore, 25 successful applicants were identified. In February this year, Tiger Beer presented financial grants of S$10,000 each to the 25 current and future professionals in the hawker trade in Singapore.
Since then, the recipients have experienced varied fortunes, with some leaving the trade and many growing from strength to strength in the pursuit of building their careers as hawkers in Singapore.
Through this Fund, Tiger Beer hopes to inspire people to ‘uncage’ their potential and follow their dreams of becoming a hawker by helping them kick-start their business. As Tiger Beer and Street Food are synonymous with our hawker heritage in Singapore, the brand will continue its ongoing efforts to champion local street food and support our current and future hawkers in innovative ways in the years ahead.